Your new
ALL-in-ONE
marketer in USA
ALL-in-ONE
marketer in USA
I'll set up an efficient marketing system for your company, boost your ad profitability, and save you money.
At the core of my work is a comprehensive approach to solving marketing issues based on the All-in-One principle. I use only the strategies and tools that are most effective in a specific field, avoiding the need to patch holes with inflated budgets.
I am proficient with most modern marketing tools, and I have a large pool of reliable freelancers in my arsenal, which allows for significant savings on the marketing budget.
15 years in marketing management and strategy implementation for businesses of all sizes
About Me
My Education
Download the free checklist
Comprehensive marketing is the foundation on which a successful and continuously growing business is built.
Strategic Marketing
"Effective marketing is not a sprint, but a long-distance marathon."
01
Contextual advertising and social media are just a few of the many tools for communicating with an audience that can become your clients.
02
An important approach is the rational use of tools and the prioritization that will lead us to long-term goals.
03
"Top 10 Marketing Mistakes That Prevent You from Earning More"
First, we need to analyze all the digital metrics of your business to establish the starting point A.
If these metrics are not available, we will set up a transparent and end-to-end analytics system.
If these metrics are not available, we will set up a transparent and end-to-end analytics system.
We set realistic goals based on the company's objectives, available resources, and the owners' vision. We designate point B, which we aim to reach.
Without a clear understanding of where the business is heading, we cannot assess the necessity and importance of projects.
Without a clear understanding of where the business is heading, we cannot assess the necessity and importance of projects.
Measurability
Awareness
What do we have? What have we done before and what was the result?
Where are we aiming? How will we achieve it? What is needed?
My Approach
Every marketing action, every new project or advertising campaign should lead us towards our goals. We must clearly understand to whom, what, and how we are offering.
We create and evaluate every action from the perspective of achieving our goals.
We create and evaluate every action from the perspective of achieving our goals.
Justification
What are we doing? For whom are we doing it? What do we want to achieve?
All tasks should be systematic. We eliminate chaos and dispersion on insignificant matters. We prioritize and specify.
With this goal in mind, we create a marketing system that does not limit creativity and does not hinder implementation.
With this goal in mind, we create a marketing system that does not limit creativity and does not hinder implementation.
Systematic
Plan - Evaluate - Optimize
We collect all data with the maximum depth of immersion that we can digitize. This is necessary to see all changes in our activities and control the planned results.
Analysis of the Current Situation
We record the data at point A, which will serve as our baseline for building the marketing system.
We gather data from all sources: advertising accounts, CRM systems, analytics systems. We consolidate them into a convenient format and calculate key metrics such as CTR, CPC, CPM, CPA, LTV, ROI, ROMI, and others.
Taking data off the top of your head without verifying their accuracy and reliability
Conclusion: at this stage, it is necessary to collect and provide all reliable statistical data available for a period of at least one month, as well as reports from contractors, plans, and results.
Conclusion: at this stage, it is necessary to collect and provide all reliable statistical data available for a period of at least one month, as well as reports from contractors, plans, and results.
Description
Tools
How not to do it!
We define specific and measurable goals that we want to achieve in the near future and in the long term. We will build the marketing system in such a way that solving all tasks brings us closer to these goals.
Defining
Goals
Goals
We define the company's long-term and short-term goals. This will be our point B, towards which all our marketing efforts will be directed.
Briefing and interviewing the business owner, setting goals using the SMART methodology.
Setting goals detached from reality, without having the necessary resources, just because it is desirable or necessary for financiers.
Conclusion: when planning goals, it is essential to base them on existing statistics, market conditions, and available resources, both financial and human.
Conclusion: when planning goals, it is essential to base them on existing statistics, market conditions, and available resources, both financial and human.
Description
Tools
How not to do it!
We optimize the current sales funnel or create a new one. We determine the necessary and most effective tools for its management. We budget and forecast results.
Creating a Sales Funnel
We create the sales funnel and determine the most suitable tools for its management.
I create a Customer Journey Map (CJM) using Miro for visualization. I handle budgeting and forecasting in Google Sheets.
Creating a sales funnel without clear and transparent control of the potential customer's progress through it.
Conclusion: the success of the funnel largely depends on understanding the conversion at each stage of its passage.
Conclusion: the success of the funnel largely depends on understanding the conversion at each stage of its passage.
Description
Tools
How not to do it!
We define tasks and sub-tasks, identify the necessary resources—both human and financial—to complete them. We set control points to monitor progress and establish final deadlines.
Task
Setting
Setting
Based on the set goals, we determine the pool of tasks, decompose them, and set deadlines for execution.
Usually, I use the Kanban paradigm for project management and services like Trello, Todoist, and others for task management and control.
Set tasks without deadlines and responsible persons. Including from the customer's side.Specify obviously impossible deadlines for completing tasks, because it was necessary "yesterday"
Conclusion: tasks should be set with an eye to available resources and with time to spare for unforeseen circumstances.
Conclusion: tasks should be set with an eye to available resources and with time to spare for unforeseen circumstances.
Description
Tools
How not to do it!
We set up a transparent analytics system, launch advertising sources, and track data at each stage of the funnel. We identify weak points and optimize metrics.
Analytics and Optimization
We conduct marketing, analyze incoming data, make informed conclusions, and optimize accordingly.
Analytics - Yandex.Metrica, Google Analytics, Roistat, etc.
CRM - AmoCRM, Bitrix24, RetailCRM, etc.
Advertising - Facebook ADS, Google ADS, Yandex Direct, VK.Target, Telegram ADS, etc.
CRM - AmoCRM, Bitrix24, RetailCRM, etc.
Advertising - Facebook ADS, Google ADS, Yandex Direct, VK.Target, Telegram ADS, etc.
Making unsubstantiated decisions. Creating reports for the sake of reports. Launching ads just because competitors are there. Letting processes run uncontrolled.
Conclusion: make decisions based only on reliable statistical data. Prioritize tasks that clearly impact goal achievement. Constantly monitor metrics.
Conclusion: make decisions based only on reliable statistical data. Prioritize tasks that clearly impact goal achievement. Constantly monitor metrics.
Description
Tools
How not to do it!
Setting up the system within your business with training for your employees and ongoing consultation support throughout the integration process.
How We Can Work
Department Setup
I build the system within the company, identify and select the necessary personnel, contractors, formulate tasks, and support them on the path to automation.
Department Creation
I form the department and set up the system with subsequent management, reporting on achievements, and full involvement and accountability for results.
Department Management
I fully take on all marketing activities with operational tasks outsourced. We work with full reporting and accountability for results.
Outsourcing Marketing
Personal Consultation for Executives on Resolving Complex Challenges and Issues
Additional Services
Consultation
Analysis and recommendations regarding current business processes, marketing metrics, and sales funnels
Audit
Assessment of needs based on set tasks, job vacancy creation, search, and onboarding
Employee Recruitment
Execution of various operational tasks and projects: from website creation and targeting setup to conducting promotional campaigns and projects
Individual
Tasks
Tasks
A flexible system in which there are no unnecessary processes that do not correspond to your tasks and goals.
Responsible and thoughtful approach, without budget dispersion. Accessible communication - response time within 15 minutes.
Obviousness and digitization of results, manageable processes, capable of adaptation.
Collaboration is more advantageous than in-house marketers, agency services, or individual specialists.
Benefits
What You Get
Some project
Real Estate Agency Franchise with an office in Cannes, France
Trade mark: Orpi / orpicannes.com
Type: b2c
Location: France
Category: real estate agency
Increase in inquiries in the first month of work
Average OR
CRR from email
+17%
28%
CPA from email
-34%
-21%
Orpi Smart
Immobilier
Immobilier
Task: Increase the number of inquiries, Customer Retention Rate (CRR), and Lifetime Value (LTV) through automated trigger email campaigns.
Outsourcing staff for construction sites on a rotational basis throughout Russia
Trade mark: Trast Stroy / traststroy.com
Type: b2b/b2c
Location: Russia
Category: staff search
Cost Per Acquisition
(CPA)
(CPA)
Average number of inquiries
Average CTR
-66%
x4
Qualified inquiries
+40%
11%
Trast Stroy
Task: Increase the number of qualified leads and reduce their cost
Services for organizing and conducting marriage proposals between couples in New York City
Trade mark: Proposal 007 / traststroy.com
Type: b2c
Location: USA
Category: local services
inquiries in the first month of work
Subscriber Reach
+25
+29,7%
Subscriber Engagement
+30,3%
Proposal 007
Task: Increase brand recognition and the number of inquiries to the company through minimal iterations
Creation and production of educational courses for various age groups
Trade mark: Lektorium / lektorium.tv
Type: b2c
Location: Russia
Category: online training
Average monthly sales growth
Reduction in Cost Per Click (CPC)
Average CTR
+10.5%
-53%
Increase in Return on Investment (ROI)
+62%
11,2%
Лекториум
Task: Create an online school and organize the sale of courses for children and high school students
Center for Aesthetic Dermopigmentation and Cosmetic Services in Prague
Trade mark: AR-aesthetics / ar-aesthetics.cz
Type: b2c
Location: Czech
Category: beauty clinic
Qualified inquiries
Increase in website traffic
Average CTR
+27%
+214%
Reduction in Cost Per Click (CPC)
-32,5%
4,7%
AR aesthetics
Task: Build a comprehensive marketing system to increase the number of inquiries
hello@pavel-eliseev.com
Pavel Eliseev
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Top 10 Marketing Mistakes that prevent you from earning More
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